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The Guild Houser by Robert Venturi, built in 1960-64; is located in Philadelphia, Pennsylvania. Robert Venturi was a Post-Modernist. This apartment complex was built for housing seniors with low income. The complex was comprised of 91 units of various types and recreation rooms. The exterior was clad in ordinary brick to further drive home the point of the bland materials. The building use what’s known as a pop art technique. The arch opening on top of the building was slightly stretched off the edges and was recessed so the building could receive natural light on top of the building. The façade is separated horizontally by a white brick stripe, this broke the harmonies flow of the continuous red brick. The stepped back sides allowed greater sun exposure to the inside of the buildings. The building is considered a cliché as Venturi manipulates what a normal element is to make a non-normal meaning. One of best examples is the large column in front of the entrance and blocks a direct e...

Adolf Loos, Villa Moissi, Venice, Italy, 1923 Adolf Loos was born in Brno, Czech Republic in 1870. His father was a stonemason and was died when Adolf was nine years old. He refused to continue his father business against his mother’s well. His mother disowned him when he was 23 years old. He studied at the Imperial State Technical college in Liberec after a while studying there he left the school to serve in the army for two years. After that he went back to college and moved to united states and worked several other survival jobs until he start to work with architect Karl Mayreder in Vienna after that he was able to established his career around 1897. After a while he also started his own school of architecture. Even though Adolf Loos was famous he was more famous for his ideas and writings. After he opened his own practice he became friends with a lot of free thinker and expressionist. Adolf was well known for his 1908 essay about Ornament. He also opposite ornament and ...