Denny’s Flagship Diner, Las Vegas, Nevada; 2012; NeoClassism and the Enlightenment

Denny’s Flagship Diner, Las Vegas, Nevada; 2012; NeoClassism and the Enlightenment




This flagship Diner located in Las Vegas, Nevada is a distinctive trademark. It is situated in the entrance of the Neonoplis, which happens to be in a heavily pedestrian traffic area. This contemporary design took the significance of social networking in Vegas to a new degree. To achieve this, Denny’s, an American icon, merged with new developments which focused on the experience of the users.  The location has many interactive features to include a photo booth and bar creating an experience unlike any other restaurant. 
It was built rather quickly, beginning in January of 2012 and being completed in November of the same year. It was then open to the public about a month later in December. A. Zahner Company worked with James Wines as the projects fabricator (Zahner, "Architecture in Nevada") . 
Looking into the modern era and how Denny’s flagship would help reshape their image, it is clever to have been built in Las Vegas. The Diner is an example of googie style architecture, with its unique form and use of materials (Gindlesperger, "Denny's Las Vegas"). Las Vegas has been known to have futuristic styles, as such, since the 1950s (LeMaire, "Googie Architecture"). This contemporary style focuses greatly on latest techniques and what would attract visitors in the time it is built. 
The flagship was designed by James Wines, the president and owner of SITE, an architecture and arts studio (Zahner, "Architecture in Nevada"). Among many concentrations, James and his team intend to assist their clients achieve aesthetically imaginative and visually memorable structures. The diner holds similar characteristics to some of his previous works. For example, the Museum of Islamic Arts, built in 1997, was designed to have the roof laid out with fluid parallel planes, which give the façade a sense of weaving network.
This structure is an example of NeoClassism and how it was designed in harmony with the existing style in Las Vegas. Each feature that brings this building together is based on the aesthetics and decorative style represented locally. It help revive the classical styles of the Space Age, (LeMaire, "Googie Architecture") with its use of bold colors and over the top roof designs. The plan for the Denny's flagship was to represent Las Vegas for its visual arts, helping make the statement of its social importance to society. It accommodates a place to eat, have a few drinks with friends and get married all in one. 
The flagship diner was designed as a continuum of the unique style of Las Vegas.     Throughout the structure, both in the interior and exterior. At ground level, the restaurant is exposed & wrapped with yellow sheath appearing to extrude laced material from the flat exterior. Seamlessly, the design was intended to reflect on Denny’s reputation of housing social networking throughout the United States. The façade details are carried throughout the interior connecting lines to keep the fluent network overhead the indoor spaces. The design also emphasized how the architect could manipulate spatial relationship by using the scale to their advantage, as used when designing the roof of the flagship (Gindlesperger," Denny's Las Vegas").

SITE PLAN & PLAN OF DENNY’S FLAGSHIP DINER






NETWORKING DETAILS






       LeMaire, Greg. “Googie Architecture: Futurism Through Modernism.” ArchDaily, 27 Aug. 2011, www.archdaily.com/148641/googie-architecture-futurism-through-modernism. 
       Gindlesperger, Mathew. "Denny’s Las Vegas." Archinect, 2013, https://archinect.com/mjg363/project/denny-s-las-vegas

       Zahner, L William. “Architecture of Nevada: Denny's Flagship Las Vegas Designed by James Wines SITE.” Zahner, www.azahner.com/works/dennys-flagship.




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